Question 1

How much does a hairdresser website cost in Ireland?

Accepted Answer

From €2,500 for the Growth tier with online booking, stylist profiles and gift vouchers. Larger salon chains with multiple locations sit at €4,250+. Pricing is fixed in writing before any work starts.

Question 2

Which online booking system works best for Irish salons?

Accepted Answer

Fresha is the most popular (no booking fees), Phorest is dominant for larger salons, Booksy for barbers/hair crossover. We integrate all three with no extra cost — pick whichever you already use.

Question 3

Can I sell gift vouchers online?

Accepted Answer

Yes — Stripe-powered voucher checkout with a redeemable code emailed to the recipient. Average client recovers the build cost in voucher sales within 12 weeks.

Question 4

Will the site pull in my Instagram feed automatically?

Accepted Answer

Yes. We use the official Instagram Graph API so your latest 6–9 posts appear on the homepage and refresh automatically.

Question 5

Do you build websites for bridal hair specialists?

Accepted Answer

Yes — dedicated bridal landing page with pricing tiers, trial booking, gallery and testimonials is included in every salon build.

Question 6

How long does a salon website take to build?

Accepted Answer

3–4 weeks. You provide brand assets and stylist photos in week one; we handle everything else.

Question 7

Why is online booking the single most important feature for a hairdresser's site?

Accepted Answer

Hairdressing bookings happen constantly outside working hours — evenings, weekends, lunch breaks at other jobs — and a salon that only takes bookings by phone during opening hours is losing a meaningful share of enquiries to whichever nearby salon lets people book at 11pm on a Tuesday. A live calendar showing real stylist availability, with the ability to pick a specific stylist by name, converts far better than a generic 'book now' button that leads to a phone call. Deposit collection at booking, typically a modest fixed amount, cuts down no-shows significantly, which is one of the most persistent costs in this trade. Mobile performance matters enormously here since almost all of this browsing happens on a phone, often while scrolling social media where the salon's work was first seen. We find that pages built around these real, specific questions consistently perform better in search than pages written around internal service names nobody actually searches for.

Question 8

How should services and pricing be presented to reduce awkward surprises?

Accepted Answer

Hair services vary enormously in price depending on length, thickness and the specific treatment, which is exactly why so many salons avoid publishing prices at all — but leaving pricing entirely blank pushes price-conscious customers to a competitor who states a starting figure. A 'from' price for each service category, with a note that a consultation confirms the final cost for colour or extensions work, gives people enough information to book confidently without the salon overcommitting to a fixed number that doesn't fit every head of hair. Stylist bios with specialisms — colour correction, bridal, men's cuts — help customers choose the right person rather than defaulting to whoever answers first, which improves satisfaction and reduces rebooking with a different stylist after a mismatch. A short, honestly worded answer to this, placed near the relevant section rather than buried on a separate page, removes a hesitation before it becomes a lost enquiry.

Question 9

What should the gallery and social proof section include?

Accepted Answer

A gallery organised by service type — colour, cuts, styling, bridal — works better than a single mixed feed, since most visitors are looking for evidence of one specific thing before they book it. Real client results, shown with permission, outperform any written description of skill, and this is a trade where an active, well-photographed social presence often does more work than the website itself, so the site should link out to it clearly rather than trying to replace it. Reviews genuinely matter here and should be visible on the page itself rather than only on a third-party platform the visitor has to leave the site to check. We typically build hairdresser sites at Growth tier from €2,500 with full booking functionality, with a simpler Brochure site from €1,200 suiting a single-chair operator taking bookings by message. Stating this plainly rather than leaving it implied saves both sides time and avoids the awkward follow-up call that would otherwise be needed to clarify it.

Question 10

Why does online booking matter so much more for hairdressers than a simple contact page?

Accepted Answer

Hair appointments are booked further ahead and more habitually than most personal services — regular clients often rebook their next appointment on the way out the door, and new clients frequently browse and decide to book outside salon opening hours, when there's nobody there to answer a phone. A site without live booking pushes all of that late-evening decision-making onto voicemail or a Facebook message that might not be seen until the next working day, by which point the client may have booked elsewhere. Stylist-specific booking is worth building in properly too, since many clients are loyal to a particular stylist rather than the salon generally, and a generic “book an appointment” form that doesn't let them choose creates friction and follow-up messages. Price lists need to be visible and current, since haircut and colour pricing varies a lot between salons and undisclosed pricing puts off price-conscious clients before they even enquire. Seasonal demand around Christmas parties, debs and wedding season means booking slots fill fast, and a site showing genuine live availability helps manage that surge better than a phone that just doesn't stop ringing. Growth builds from €2,500 support this properly.

Question 11

How much should a hairdresser's website lean on Instagram versus building its own content?

Accepted Answer

Instagram is where most hairdressers already do their real marketing — client transformations, colour work, behind-the-scenes — and a website shouldn't try to replace that, but it shouldn't be a dead-end either. A common mistake is a site that just links out to Instagram and offers nothing else, which loses the client the moment they leave the platform and forget to come back. The website's job is to convert someone who's already seen your work on social media and is now deciding whether to actually book, which means the essentials need to be right where Instagram can't provide them: a working booking system, a real price list, and directions or parking information for the salon itself. Embedding a feed of recent Instagram posts on the homepage keeps the site feeling current without duplicating the effort of managing two separate content streams. Team pages matter too in a multi-stylist salon, since clients often choose based on a specific person's style rather than the salon brand generally. A brochure-plus-booking site from €2,500 strikes the right balance without trying to out-Instagram Instagram.

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