Digital Marketing Mastery for Irish Businesses

What this course covers

Stop guessing. This course walks you step-by-step through every channel that actually drives leads for Irish small businesses: local SEO, Google Business Profile, content that ranks, social that converts, and paid ads that don't waste money. Every lesson uses real examples from businesses we've worked with across Ireland.

What you will be able to do afterwards

By the end of the course you will have worked through 24 lessons across roughly 8.5 hours of material, at your own pace.

• Get found on Google for the searches that bring in customers
• Set up and rank your Google Business Profile in the local map pack
• Write content that ranks AND gets cited by ChatGPT and Perplexity
• Run Facebook, Instagram and Google ads without burning money
• Turn website visitors into enquiries with proven conversion tactics
• Build a 90-day marketing plan you can actually execute

Who this course is for

Written for a beginner starting point, with no assumed technical background.

• Owners of Irish SMEs doing their own marketing
• In-house marketers at small Irish businesses
• Trades, salons, clinics, hospitality, professional services
• Anyone who has tried marketing courses built for the US market

Price and access

Digital Marketing Mastery for Irish Businesses costs €199 once, including lifetime access and every future update. Enrol at digitalbridge.ie/courses/digital-marketing-mastery-ireland, or call 085 224 1848 if you want to check it is the right fit before paying.

Is this course suitable for total beginners?

Yes. Every lesson is taught in plain English with no jargon. We assume zero prior knowledge.

Is it relevant for Ireland specifically?

Yes. Every example, case study and tactic is built around the Irish market — Google.ie rankings, Irish consumer behaviour, Trading Online Voucher eligibility, and local SEO for Irish counties.

Do I get lifetime access?

Yes. Once enrolled you have lifetime access to all current and future updates.

Can I claim this through Trading Online Voucher?

The course itself is direct-purchase, but the strategies we teach are designed to maximise return on TOV-funded work.

How long does it take to complete?

About 8.5 hours of video plus exercises. Most learners finish in 2-4 weeks at their own pace.

Who teaches this

Joey Bray, founder of Digital Bridge in Gorey, Co. Wexford. Every lesson comes from client work he has delivered himself, not from theory. Questions: 085 224 1848 or [email protected].

A full picture rather than a single channel

This is the broader programme: how search, your website, email, social and paid advertising fit together for an Irish SME, and how to decide where the next hundred euro goes. It is built around allocation decisions rather than platform tutorials, because the common failure we see is not bad execution — it is money spread evenly across five channels, none of which gets enough to work.

Measurement you will actually keep using

A substantial part of the programme is setting up analytics and call tracking so you can answer one question: which activity produced enquiries this month. Without that, every subsequent decision is a guess, and every agency report is unfalsifiable. We use free tooling where free tooling is adequate, which is most of the time for a business this size.

Who should not take it

If you have no website worth sending traffic to, fix that first — this programme will only tell you to. If you are a marketing professional, the material will be too foundational. If you are an owner spending your own money across several channels without knowing which one works, this is aimed squarely at you. Ring 085 224 1848 to check the fit before booking.

Paid advertising, treated cautiously

Google Ads and Meta ads are covered as a channel, with an emphasis on knowing when not to use them. For a small Irish business with a weak website, paid traffic mostly buys faster proof that the site does not convert. We cover the minimum viable setup, realistic budgets for Irish search costs in competitive trades, and the tracking needed to tell whether the spend is returning anything at all.

The Irish specifics

Most marketing material online is written for the US market, where volumes, costs and buyer behaviour differ. This programme uses Irish search volumes, Irish price expectations, and Irish supports such as Local Enterprise Office training grants and the Grow Digital Voucher, with eligibility taken from the awarding bodies' own published criteria rather than summarised second-hand.