Local SEO + Google Business Profile Mastery (Ireland)

What this course covers

Local SEO is the single highest-ROI marketing channel for any Irish business with a physical service area. This course gives you the exact step-by-step system we use to rank clients in the top 3 map results across Ireland — covering Google Business Profile, citations, reviews, on-page SEO, and the AI-search visibility that's changing the game in 2026.

What you will be able to do afterwards

By the end of the course you will have worked through 18 lessons across roughly 6 hours of material, at your own pace.

• Rank in the top 3 of Google's local map pack
• Set up Google Business Profile the right way (most do it wrong)
• Get consistent 5-star reviews on autopilot
• Win local SEO without writing a blog post a week
• Optimise for 'near me' searches across multiple service areas
• Get found by ChatGPT and Perplexity when people ask for local services

Who this course is for

Written for a beginner starting point, with no assumed technical background.

• Trades, clinics, salons, restaurants, retail, professional services
• Multi-location Irish businesses
• Service-area businesses (plumbers, electricians, celebrants, photographers)
• Anyone whose customers are within 30km of where they work

Price and access

Local SEO + Google Business Profile Mastery (Ireland) costs €179 once, including lifetime access and every future update. Enrol at digitalbridge.ie/courses/local-seo-google-business-profile, or call 085 224 1848 if you want to check it is the right fit before paying.

How long until I see ranking changes?

Most students see Google Business Profile improvements within 2-4 weeks and map pack ranking gains within 8-12 weeks. SEO compounds — the system keeps working.

I have multiple locations — does this work?

Yes. Module 4 covers multi-location SEO including the right way to structure city/county pages.

Do I need a website?

You can start with just Google Business Profile, but a website massively accelerates results. Module 3 covers the minimum website setup you need.

Is this for B2B as well?

The course is optimised for B2C local services. B2B principles overlap heavily but examples are mostly B2C.

What if I'm in a competitive city like Dublin?

Module 5 covers competitive markets specifically — including hyper-local targeting and topical authority.

Who teaches this

Joey Bray, founder of Digital Bridge in Gorey, Co. Wexford. Every lesson comes from client work he has delivered himself, not from theory. Questions: 085 224 1848 or [email protected].

The single highest-return hour for a local business

For most Irish local businesses, the Google Business Profile produces more enquiries than the website does, and it is free. This course covers claiming and verifying it, choosing categories correctly, writing services and descriptions that match search behaviour, handling photographs, posting without wasting time, and dealing with reviews including the bad ones.

How local ranking actually works

Local results are driven largely by relevance, distance and prominence. You cannot change distance. You can change relevance — categories, services, matching website content — and prominence, through reviews and consistent citations. The session focuses on the two you control and skips the tactics that have not worked for years but still circulate on YouTube.

Applied to your own listing

You work on your own profile during the session, not a sample one, and leave with the corrections made rather than a list to action later. Bring access to the account. If it turns out the listing is suspended, duplicated or claimed by a former supplier — all common — we cover the recovery process, which is a different job and worth knowing before you start.

Reviews, handled properly

Reviews affect both ranking and whether anyone rings the number they find. The session covers asking for them without breaching Google's guidelines, the difference between a review request that works and one that gets ignored, and how to respond to a bad review in a way that reassures the next reader rather than the one who wrote it. Buying reviews is covered only to explain why it is a bad idea and how it is detected.

Keeping it working after the session

A Google Business Profile decays. Hours drift out of date, categories get reset by Google, and competitors submit edits to your listing. We show you the maintenance routine that takes about fifteen minutes a month and the two settings worth checking after any Google update. If you would rather hand that over entirely, it is included in SEO retainers from €650 per month, but most small businesses manage it themselves once they have seen it done.