SEO ROI Calculator for Irish Businesses
SEO ROI Calculator for Irish Businesses from Digital Bridge, an Irish web design, SEO and AI integration studio based in Gorey, Co. Wexford. We publish our starting prices: brochure sites from €1,200, Growth from €2,500, Authority from €4,250, ecommerce from €6,000 and SEO retainers from €650 per month.
How to get started
Run the free 60-second website audit or call 085 224 1848. You get a scored report covering visibility, speed, mobile, trust and AI readiness, with no card required, and a plain-English explanation of which fixes will actually move enquiries.
What this calculator estimates
It models the commercial case for SEO from four inputs you already know: monthly search volume for the terms you care about, a realistic click-through rate for the position you are targeting, your enquiry-to-customer conversion rate and your average order value. The output is an indicative monthly return against a retainer cost, starting from our published a fixed monthly fee.
The assumptions, stated plainly
Every SEO projection is an estimate and this one is no different. Click-through rates vary widely by industry and by how many ads and AI answers sit above the organic results. Search volumes from any tool are approximations. Conversion rates change with the quality of the page, not just the traffic. Treat the figure as a sanity check on whether the maths could work, not as a forecast to put in a budget.
When the numbers say don't
If the calculator shows a weak return, that is genuinely useful information. Low-volume niches often do better with a well-maintained Google Business Profile and one strong service page than with a retainer. We would rather point you there than take a monthly fee that cannot pay for itself. Ring 085 224 1848 if you want the second opinion.
Why we published a calculator that can talk you out of it
Most agency ROI calculators are built to produce an encouraging number. This one uses your inputs unchanged and will show a poor return where the maths does not support the spend, which happens regularly in low-volume niches. We would rather lose a retainer at the calculator stage than three months in, and a tool that only ever says yes is worth nothing to the person using it.
The inputs people get wrong
Two figures distort the output more than the rest: average order value and close rate. Businesses tend to enter their best month rather than their average, and to assume every enquiry converts. Enter conservative numbers. If the return still looks worthwhile on pessimistic inputs, the case is real; if it only works on optimistic ones, it is not a case, it is a hope.
What the model deliberately excludes
The calculator does not model brand effects, repeat custom, referrals generated by new customers, or the value of not being invisible when someone checks you after a recommendation. Those are real and they favour investing, but they cannot be estimated honestly from four inputs, so they are left out rather than invented.