Social Starter — full package

What the Social Starter package includes

Stay visible and consistent without spending hours on your phone every day.

• 8 posts
• 1–2 platforms
• Custom captions & hashtags
• Brand-matched templates
• Content calendar with approvals
• Monthly engagement report
• Scheduling & publishing

Social Starter in plain English

8 social posts a month on 1–2 platforms (usually Facebook + Instagram). We design, caption, hashtag, and schedule them. You just approve. No more staring at a blank screen on a Sunday night.

What does the Social Starter package cost?

Social Starter is priced as a fixed package, then to

How Social Starter compares with the other social content & scheduling packages

We publish 3 social content & scheduling packages so you can see exactly where Social Starter sits rather than guessing from a single "from" price.

• Social Growth: see the social growth package page for its own scope and price.
• Social Authority: see the social authority package page for its own scope and price.

Who is the Social Starter package for?

Most buyers land on Social Starter after pricing two or three social content & scheduling quotes and finding the scope written in language they could not check. That is how social content & scheduling runs here at Social Starter level. Social Starter is scoped for firms doing real trade already, where better social content & scheduling converts existing demand rather than creating it. It applies to Social Starter specifically, whatever we do elsewhere. The 3 social content & scheduling packages differ in scope, not in build quality — accessibility, speed and search basics are in all of them. Our Social Starter clients tend to check this first, so we publish it.

How is Social Starter scoped and delivered?

We do not run a "core plus extras" structure on Social Starter; the itemised social content & scheduling list is the whole delivery. Nothing about Social Starter depends on you chasing us for it. We do not run a "core plus extras" structure on Social Starter; the itemised social content & scheduling list is the whole delivery. That is the Social Starter rule, not a general policy. Social Starter is delivered in short sprints with a shareable preview link, so progress is visible every few days. It is the same on Social Starter whether you are in Wexford, Dublin or Galway.

What does Social Starter cost, and what do you own afterwards?

Social Starter is priced as a fixed package, then to Payment is 50% on signature and 50% on launch, or 40/30/30 on larger builds. The Social Starter scope document says so explicitly. Your team can edit Social Starter content without us, which is why most clients never pay for small text changes. We would rather lose a Social Starter enquiry than be vague about it. Your team can edit Social Starter content without us, which is why most clients never pay for small text changes. You can hold us to that clause on Social Starter.

How do you start on Social Starter?

Every Social Starter enquiry is answered by Joey Bray, the founder, from Gorey Business Park, Co. Wexford. That is why Social Starter is quoted as one figure rather than a range. Every Social Starter enquiry is answered by Joey Bray, the founder, from Gorey Business Park, Co. Wexford. Ask about it on the Social Starter scope call and we will put it in writing. Comparing Social Starter against the other 3 social content & scheduling packages is deliberate: over-buying is as expensive as under-buying. You can hold us to that clause on Social Starter.

What exactly is included in the Social Starter package?

Scope on Social Starter is fixed at signature. Additions are quoted separately and only proceed when you say so in writing. The Social Starter scope document says so explicitly. The Social Starter feature list doubles as the scope document, so there is no gap between what you read and what you are invoiced for. Nothing about Social Starter depends on you chasing us for it.

Is the Social Starter price fixed once work starts?

Social Starter is a fixed-price package. Payment is 50% on signature and 50% on launch, or 40/30/30 on larger builds. That is the Social Starter rule, not a general policy. Social Starter is a fixed-price package. Payment is 50% on signature and 50% on launch, or 40/30/30 on larger builds. If Social Starter cannot be delivered that way, we will not quote it.

Who actually delivers the Social Starter work?

Joey Bray, the founder, scopes and builds it from Gorey Business Park, Co. Wexford. We do not run a "core plus extras" structure on Social Starter; the itemised social content & scheduling list is the whole delivery. We hold to that on every Social Starter engagement. There is no account-manager layer, which is the main reason a social content & scheduling quote from us lands well under a traditional Irish agency's.

Do I own the social content & scheduling work afterwards?

We avoid agency-only page builders on Social Starter, so any competent developer can take the project on after us. We would rather lose a Social Starter enquiry than be vague about it. We avoid agency-only page builders on Social Starter, so any competent developer can take the project on after us. That is why Social Starter is quoted as one figure rather than a range.

Is Social Starter the right package, or should I start smaller?

The 3 social content & scheduling packages differ in scope, not in build quality — accessibility, speed and search basics are in all of them. If Social Starter cannot be delivered that way, we will not quote it. Social Starter suits a business whose social content & scheduling needs are known and specific — you can already name the pages, systems or outcomes you want. We hold to that on every Social Starter engagement. To start Social Starter, ring 085 224 1848 or email [email protected] and describe the problem in your own words. That is the Social Starter rule, not a general policy.

Is eight posts a month actually enough to keep a business looking active online?

For most small businesses posting roughly twice a week, eight posts a month is enough to avoid the dead-page problem, where a potential customer checks your Facebook or Instagram, sees the last post was four months ago, and quietly assumes the business is no longer trading. Each post is designed and captioned specifically for your business rather than pulled from a generic content calendar, and hashtags are chosen based on what is actually relevant to your service and area. This tier covers one or two platforms, almost always Facebook and Instagram for a typical Irish SME, since spreading eight posts across more platforms than that tends to dilute quality without adding much reach. It suits a business that wants a consistent, professional presence without needing an aggressive growth strategy behind it.

What happens if we want to post something ourselves in between the scheduled content?

There is no restriction on posting your own content alongside what is scheduled for you, such as a quick photo from a job or an event, since the service is there to guarantee a baseline of consistent, professional content rather than to be the only thing appearing on your page. If you regularly want to add your own posts, it is worth mentioning during setup so the scheduled content is spaced to complement rather than clash with what you are posting yourself. If your own posting needs or platform coverage grow beyond what this tier is built for, Social Growth adds a third platform and reels, and includes the reporting needed to see what is actually working rather than posting on instinct.

What do I actually get with the Social Starter plan?

Social Starter is built for businesses dipping a toe into consistent social media activity for the first time, covering a modest but steady volume of scheduled posts across one or two key platforms rather than trying to cover every network at once. Included is basic content planning, scheduling of posts we create from information and photos you supply, and a simple calendar so you know what’s going out and when. What’s not included at this level is the more involved strategic planning, higher posting frequency or performance-based content adjustments found in our Growth and Authority tiers — this is deliberately a lighter-touch starting point. It suits businesses that currently post rarely or inconsistently and want to establish a reliable baseline presence without a large monthly commitment. A common pitfall businesses hit before choosing this plan is trying to do social media themselves in spare moments, which usually results in long gaps between posts that undermine any momentum built up. We ask for a small amount of material from you each month — photos, updates, any offers — since even a starter plan depends on having something genuine to post about.

Is Social Starter enough on its own, or will I need to upgrade eventually?

For many small businesses, Social Starter is genuinely enough to maintain a professional, active-looking presence without overcommitting budget to something they’re still testing the value of, and there’s no obligation to upgrade if it’s meeting your needs. That said, businesses that find themselves wanting more frequent posts, deeper campaign planning around specific promotions, or regular performance reviews to actively grow their following typically outgrow this tier and move up to Growth once they see initial traction worth building on. We’ll flag honestly if we think your business would benefit from more than this plan offers rather than leaving you under-served indefinitely. What Starter doesn’t include is community management such as actively responding to every comment and message, so if customer interaction on social platforms becomes a significant part of your business, that’s worth discussing separately. This plan works best when paired with realistic expectations — steady, professional presence rather than rapid follower growth — since limited posting volume naturally limits how quickly momentum builds compared with a higher-frequency plan.