Question 1

How much does a physio website cost in Ireland?

Accepted Answer

From €2,500 with online booking, condition library and Google Business Profile setup. Multi-clinician practices with insurer claim handling sit at €4,250+.

Question 2

Do I need to display my CORU registration?

Accepted Answer

Yes — CORU registration display is required for chartered physiotherapists. We include a dedicated badge area in the footer.

Question 3

Can patients book online?

Accepted Answer

Yes — appointment-type calendars (initial consult, follow-up, sports massage) with capacity controls per clinician.

Question 4

Should I list the conditions I treat?

Accepted Answer

Yes — condition pages are the single biggest SEO win. Each condition (back pain, ACL rehab, vertigo) targets specific long-tail search demand.

Question 5

Can I show that I accept VHI / Laya / Irish Life?

Accepted Answer

Yes — we include an insurer logo block and a 'check your cover' explainer for each major Irish health insurer.

Question 6

How long does a physio website take to build?

Accepted Answer

3–4 weeks including booking integration and Google Business Profile setup.

Question 7

What do patients need to know before booking a physiotherapist for the first time?

Accepted Answer

Physiotherapy bookings are often prompted by pain or an injury that's already disrupting daily life, so the site needs to reduce friction to booking rather than adding steps. A clear explanation of what a first session involves, how long it lasts, and what to bring or wear helps a nervous first-time patient know what they're walking into. Listing specific conditions treated — sports injuries, post-surgical rehabilitation, back and neck pain, women's health physiotherapy — rather than a vague 'physiotherapy services' heading helps people confirm you handle their specific issue before they book. Insurance and health fund recognition (Vhi, Laya, Irish Life Health) should be stated plainly, since many patients are checking whether their cover applies before committing to a course of sessions that could run to several appointments. A short, honestly worded answer to this, placed near the relevant section rather than buried on a separate page, removes a hesitation before it becomes a lost enquiry.

Question 8

What CORU registration and clinical detail should the site show?

Accepted Answer

Physiotherapists practising in Ireland must be CORU registered, and stating your registration number clearly, alongside the qualifications of each practitioner, gives patients a checkable fact rather than a vague claim of expertise. This matters more than in many other trades because patients are trusting someone with hands-on treatment of an injury or condition, often at a vulnerable moment. A short note on how a treatment plan is built — assessment, diagnosis, a course of sessions with review points — sets realistic expectations about recovery timelines rather than implying an instant fix. Where a practice includes chartered physiotherapists working under specific specialisms such as sports medicine or pelvic health, naming that specialism plainly helps a patient with a specific need find the right person on the first search rather than ringing several clinics. Stating this plainly rather than leaving it implied saves both sides time and avoids the awkward follow-up call that would otherwise be needed to clarify it.

Question 9

How should a physiotherapy site handle online booking and repeat appointments?

Accepted Answer

Physiotherapy is rarely a single visit; most patients need a course of sessions, so the booking system should make it easy to schedule a follow-up before leaving the clinic and to reschedule without a phone call when life gets in the way. A visible online calendar showing genuine next availability reduces the number of patients who give up and try elsewhere because a phone line was engaged. Clear statements on session length, cancellation notice periods, and whether a GP referral is required for certain treatments answer practical questions before they become a phone call. For clinics offering home visits, stating the areas covered plainly avoids wasted enquiries from outside the practical radius. We typically build physiotherapy sites at Growth tier from €2,500 with full online booking, moving to Authority from €4,250 for multi-practitioner clinics needing individual practitioner pages and specialism-specific content.

Question 10

Do patients need a GP referral before they can book with a physio in Ireland?

Accepted Answer

No, and that's exactly the confusion a physiotherapist's website needs to clear up on the homepage, because plenty of people delay booking simply because they assume they need a referral first. Most physio patients here are self-referring — a sore back, a running injury, a post-op recovery someone was told to “sort out eventually” — and they're comparing practices on how quickly they can be seen, not on clinical credentials alone, since most practices are equally qualified in a patient's eyes. Online booking that shows real availability, not a “contact us to arrange” message, wins these patients because pain doesn't wait for office hours to send an email. Health insurance is a live factor too: patients want to know upfront whether you're recognised by Irish Life Health, Laya or VHI, and stating that plainly avoids an awkward conversation at the desk. Sports injuries spike with GAA and school sports seasons, so a practice near a club catchment benefits from content that speaks to that specific patient rather than generic “physiotherapy services” copy. A Growth build from €4,500 supports booking integration properly.

Question 11

How much should a physio site say about specific conditions versus keeping it general?

Accepted Answer

Specific, because people rarely search “physiotherapist” in isolation — they search their problem: frozen shoulder, sciatica, ACL rehab, pelvic floor physio after birth. A site built only around general service categories misses all of that search intent and forces the visitor to guess whether you treat their actual issue, which many won't bother doing before clicking away to a practice that spelled it out. This doesn't mean writing a medical textbook; a short, honest paragraph per condition, written by you rather than lifted from a template, explaining what a first session involves and roughly how many are typical, reassures a nervous first-time patient far more than a list of job titles. Chartered physiotherapist status (CORU registration) should be stated clearly, since it's the marker patients and insurers both look for when confirming legitimacy. Content like this also does the SEO work for you over time, because it matches how real people phrase real problems into Google. We build this structure into Growth sites from €2,500, with ongoing SEO from €650 a month to keep condition pages ranking as search habits shift.

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