Social Content & Scheduling in Ireland

What do you get with social content & scheduling?

We create and post on your socials — you just approve. Facebook, Instagram, LinkedIn, TikTok, all sorted.

• Monthly content packs (12+ posts)
• Captions, hashtags & post ideas
• Brand-matched tone & visuals
• Multi-platform scheduling
• Monthly engagement reports
• Reels & short-form video scripts (NEW)
• Trending-topic radar for your niche (NEW)

Who is social content & scheduling for?

We work with owner-managed Irish businesses, professional practices and mid-market organisations. Social Content & Scheduling suits you if the current setup is costing you enquiries, staff hours or credibility — and if you would rather own the result outright than rent it from a platform. If a smaller piece of work would move the needle faster, we say so before quoting anything larger.

Which social content & scheduling package is right for you?

There are 3 options on this service, separated by scope rather than by quality of work. Social Starter, Social Growth, Social Authority. Each package page sets out precisely what is included, what is not, and how long delivery takes, so you can compare like with like before you speak to anyone.

• Social Starter — Stay visible and consistent without spending hours on your phone every day.
• Social Growth — Multi-platform strategy with premium content, reels, and real engagement tracking.
• Social Authority — Done-for-you social media with premium production, community building, and active responses to comments and messages.

How does a social content & scheduling project run?

A short scoping call comes first, then a written scope with a fixed price, a staged build with weekly check-ins, and a handover where you receive the accounts, the assets and the source. Payment is 50% deposit and 50% on launch, or 40/30/30 on larger builds. Most work runs remotely, which keeps the cost down, and we travel to meet clients across Ireland where it genuinely helps.

What does social content & scheduling cost?

Published starting points: brochure websites the Business Site package the Authority package ecommerce and SEO retainers per month. AI systems work is scoped separately, beginning with a paid feasibility assessment and implementation bands Figures are ex-VAT starting points confirmed in writing after scoping — never a moving hourly meter.

How often should an Irish small business post on social media?

Three to five posts per week per active platform is the consistency level that compounds. One excellent post outperforms five rushed ones — focus on Instagram + Facebook for B2C, LinkedIn for B2B, and let TikTok be optional unless it fits your audience.

Which social platforms work best for Irish businesses?

Facebook and Instagram still dominate Irish SME reach (over 70% of adults). LinkedIn is essential for B2B and professional services. TikTok works for visual trades and hospitality. We map your audience to platforms before recommending a schedule.

What happens if social content & scheduling does not suit us?

Then we tell you, and we do not take the project. We would rather turn down work than sell a business something it does not need. Where a different supplier or a cheaper in-house route is the honest answer, we say so on the scoping call. Nothing is invoiced before a written scope is signed, and the scope sets out exactly what is delivered, in what order, and by when.

Who does the work?

Joey Bray, founder and principal engineer at Digital Bridge, leads every engagement personally. You deal with the person building the thing, not an account manager relaying messages. Contact: 085 224 1848 · [email protected] · Gorey Business Park, Gorey, Co. Wexford.

Our 4-step social content & scheduling process

Fixed-price scope, senior team, no 12-month lock-ins. You approve every milestone before we move on. Free 20-minute call. We audit your current setup, agree the goal and scope the work in plain English. Design & Build Senior team builds against a signed fixed-price scope. You approve every milestone before we move on. We handle DNS, SSL, analytics and search console setup. You own everything from day one — no lock-ins. Optional monthly care and growth retainers. Cancel any time — we keep the work if you keep the results. WHY IT PAYS BACK

Traffic and enquiries compound month over month

Illustrative curve based on the typical ramp we see across live retainers. Actual results vary — quoted honestly on your call.

Choose the Right Scale for Your Business

Select a package below and we'll tailor it to your exact needs. Choose a longer retainer for bigger savings.

Social Starter

Stay visible and consistent without spending hours on your phone every day. STARTING FROM Final quote tailored to your business — book a free call for a written quote with no obligation.

• 1–2 platforms
• Custom captions & hashtags
• Brand-matched templates
• Content calendar with approvals
• Monthly engagement report
• Scheduling & publishing

Social Growth

Multi-platform strategy with premium content, reels, and real engagement tracking. TAILORED QUOTE

• 12 posts across 3 platforms
• Reel & story content ideas
• Trending hooks & formats
• Engagement monitoring
• A/B caption testing
• Monthly analytics report & strategy call

Social Authority

Done-for-you social media with premium production, community building, and active responses to comments and messages.

• 16 posts across all major platforms
• Professional video & reel production
• Custom captions, hashtags & on-brand templates
• Full community management
• Active responses to comments, DMs & messages
• Brand reputation monitoring
• Paid ad recommendations
• Influencer collaboration support
• Weekly performance reporting
• Dedicated social media manager

What's Included Across All Plans

OPTIONAL · STOP ANYTIME

Optional Monthly Care Retainers

Every package can be paid as setup-only with no lock-in. If you'd like us to keep your site fast, secure, updated and growing, add a Care retainer — stop any month. SOCIAL STARTER Skip the retainer and pay setup only — no lock-in. SOCIAL GROWTH SOCIAL AUTHORITY

Which platforms do you cover?

We cover Facebook, Instagram, and LinkedIn as standard. Other platforms like TikTok or X can be added on request.

Do I approve posts before they go live?

Yes, you'll receive a content calendar for approval before anything is published. You have full control.

How many posts per month?

The standard plan includes 12–16 posts per month across your chosen platforms.

Can you respond to comments and messages?

Community management can be added as an extra service. The core plan focuses on content creation and scheduling.

Further reading from recognised authorities

We cite the same standards bodies and platform documentation our team uses day to day. Verify the methodology yourself.

• Meta for Business — best practices — Meta
• LinkedIn Marketing Solutions blog — LinkedIn
• TikTok for Business — Ireland — TikTok

Content & Copywriting

SEO-optimised content written with AI and refined by human strategy for clarity, trust, and conversi.

Workflow Automation

Smart automations that handle enquiries, follow-ups, and admin tasks — saving time and reducing miss. Custom AI agents built and trained for your business — they answer customers, qualify leads, book jo.

Ready to Get Started?

Choose a package above or get in touch to discuss a custom solution for your business.

What social scheduling actually changes for a small business

The value is consistency, not volume. Most Irish small businesses post in bursts when work is quiet and vanish when it is busy, which is precisely backwards from an audience's point of view. Scheduling shifts the effort to one planning session a month and leaves the publishing to run itself, so the feed stays alive during the weeks you have no time to think about it.

Which platforms are worth your time

For most Irish local businesses the honest answer is fewer than you are currently on. Facebook still carries community and local reach outside the cities, Instagram suits anything visual, and LinkedIn matters if you sell to other businesses. Maintaining five accounts badly performs worse than maintaining two properly, and we will recommend closing or dormanting the ones that are costing effort without returning anything.

How the content actually gets made

The bottleneck is never the scheduling tool, it is the raw material. We set up a simple capture habit — photographs from jobs, before-and-after pairs, short answers to questions customers actually ask — and turn that into a month of posts in one session. Where AI helps is drafting variations and captions from your own material; it does not help by inventing content about a business it has never seen.

Measuring it without fooling yourself

Followers and likes are not the measure. What matters is whether social activity produces enquiries, profile visits, calls or website sessions that convert. We set tracking up so those are visible, and if after a few months the channel is not returning anything for your business, we will say so rather than proposing more posts.

How this fits with the rest of your marketing

Social rarely wins work on its own for a local Irish service business. It supports the search work by keeping the brand visible between purchase moments and by giving the Google Business Profile fresh material to carry. If your budget is limited, fix the website and the profile first — this service earns its keep once those are in place, not before.

What we set up and hand over

A working setup is a content calendar you can actually maintain, the scheduling tool configured for your accounts, a small library of post templates in your own visual style, and a written monthly routine covering what to capture and when to publish. You own all of it. If you later decide to run it entirely in-house, nothing needs to be rebuilt and nothing is held on our side.

What is the actual difference between the three social media tiers?

Social Starter, at a month, covers eight posts a month on one or two platforms, usually Facebook and Instagram, designed, captioned, hashtagged and scheduled for you, with your role limited to approving before they go live. Social Growth, at a month, expands to twelve posts across three platforms including reels and content built around what is currently trending, with monthly reporting on what is actually working. Social Authority, at a month, is a fully done-for-you service with sixteen posts a month across every relevant platform, professional video production, and someone actively monitoring and responding to comments and direct messages on your behalf, alongside weekly rather than monthly reporting. The right tier depends mainly on how many platforms you genuinely need covered and whether you want engagement itself managed or just the posting.

How much input do we actually need to give each month for this to work?

Very little on a week-to-week basis: the main input needed is at the covering your brand's tone, any offers or events coming up, and photos or footage from your actual business rather than generic stock imagery, since posts built from real material perform better and look more credible than obviously stock content. After that, posts are drafted and sent for approval before scheduling, so you see everything before it goes live rather than being surprised by what appears on your page. If something specific comes up during the month, a new product, a closure, an event, a quick message is normally enough to get it worked into the schedule. The service is built to remove the burden of daily posting, not to remove your say over what represents the business.

What exactly is being scheduled, and who creates the content?

This service covers planning and scheduling your social media posts across the platforms that matter for your business — typically Facebook, Instagram and LinkedIn — so your presence stays active and consistent without you having to remember to post every day. Depending on the package, content can be created by us from a brief and any photos or information you supply, or it can be content you’ve already produced that simply needs organising into a calendar and scheduling at the right times for your audience. We agree a posting frequency and content mix upfront — a blend of promotional posts, updates and general brand-building content — so there are no surprises about volume. What’s not included at the base level is community management such as responding to every comment or message, though that can be added if needed. Analytics review happens periodically so we can adjust what’s working, rather than posting blindly and hoping. A common pitfall businesses fall into before working with us is posting sporadically in bursts then going silent for weeks, which this service is specifically designed to prevent through a consistent, planned calendar.

How much lead time do you need, and what do I need to provide each month?

We typically ask for content direction and any raw material — photos, offers, upcoming events, key messages — around a week or two before the start of each posting month, giving us time to plan a calendar, draft captions and get your approval before anything goes live. The more consistently you can supply material, the better the results, since social content built on real photos of your business, staff and customers generally outperforms generic stock imagery. You’ll typically get a content calendar to review and approve before posting begins, so you always know what’s going out in your name. Scheduling itself is handled through professional tools rather than manually posting each day, which keeps timing consistent even during busy periods. This works best for businesses that can commit to a regular flow of information but don’t have the time or inclination to manage the platforms directly. It’s a poor fit if you need same-day reactive posting for time-sensitive announcements without notice, as that requires a different, more hands-on arrangement to be built into your plan from the