Question 1

How much does a mortgage broker website cost in Ireland?

Accepted Answer

From €2,500 for the Growth tier with a repayment calculator, first-time-buyer and switcher landing pages, GDPR-safe enquiry forms and regulatory disclosures. Larger brokerages with multiple advisers, document upload portals and full lender-panel CMS sit at €4,250–€9,500. Pricing is fixed in writing before any work starts and payable 50% deposit, 50% on launch.

Question 2

Will the site meet Central Bank of Ireland requirements?

Accepted Answer

Yes. Every page carries the regulated-status wording, firm reference number and a link to the complaints procedure. Marketing copy is written to align with the Consumer Protection Code and the Central Bank's Guidance on Advertising. We do not draft financial advice — you review and sign off all regulated wording before launch.

Question 3

Is the enquiry form GDPR-safe for financial data?

Accepted Answer

Yes. Enquiries are transmitted over TLS, stored in an EU-hosted database (Ireland or Frankfurt region), protected by role-based access, and covered by a documented retention and erasure policy. Sensitive fields (income, PPS number) are never emailed in plain text. We supply the Article 30 record-of-processing entry your DPO or compliance lead needs.

Question 4

Can you build a switcher landing page that ranks?

Accepted Answer

Yes — a dedicated /switch-your-mortgage page with a break-even calculator, current headline rates from your lender panel, a switcher checklist, and a short enquiry form. Switcher pages are our highest-converting mortgage broker asset because intent is unambiguous and competition on long-tail switcher queries is thin.

Question 5

Do you include Help to Buy and First Home Scheme content?

Accepted Answer

Yes. Both schemes get their own explainer page written in plain English for first-time buyers and structured for AI Overviews (short answer summary, eligibility bullet list, worked example, FAQ block). We update the copy annually or whenever Revenue or the DHLGH publishes a material change.

Question 6

How does the repayment calculator generate leads?

Accepted Answer

After the buyer sees their estimated repayment, a soft prompt offers a free 15-minute appointment with the option to enter name, email and phone. Calculator use, results and consent are logged so you can prove the enquiry origin under the Consumer Protection Code record-keeping rules.

Question 7

Can multiple advisers each have their own profile page?

Accepted Answer

Yes. Every adviser gets a profile page with photo, credentials (QFA, APA, CFP), lender specialisms, direct booking link and Person schema for E-E-A-T. Enquiries can be routed to the right adviser automatically based on the landing page they came from.

Question 8

How long does a mortgage broker website take to build?

Accepted Answer

3–4 weeks for the standard build. Week 1: discovery, compliance review, wireframes. Week 2: design and calculator build. Week 3: content, lender panel, testimonials. Week 4: QA, accessibility check, GDPR sign-off, launch. You keep working with your existing site right up to go-live.

Question 9

What do first-time buyers need to see before they'll trust a broker with their mortgage search?

Accepted Answer

Mortgage decisions are among the highest-stakes financial choices most people make, and first-time buyers researching online are usually anxious and slightly out of their depth, so the website needs to explain the process in plain language rather than industry shorthand. A clear breakdown of how the broker relationship works — who pays the fee, whether it's the lender or the client, what documents are needed, how long approval typically takes — answers the questions people are too embarrassed to ask on a first call. Named advisers with their Central Bank of Ireland authorisation clearly stated build essential trust in a category where unregulated 'advice' online has caused real harm. A mortgage calculator or affordability guide, kept simple and clearly labelled as indicative only, gives visitors something useful to interact with before they're ready to commit to an enquiry. A short, honestly worded answer to this, placed near the relevant section rather than buried on a separate page, removes a hesitation before it becomes a lost enquiry.

Question 10

What regulatory information is essential on a mortgage broker's site?

Accepted Answer

Anyone arranging mortgages in Ireland as an intermediary must be authorised by the Central Bank of Ireland, and this authorisation number, along with a statement of which lenders you have access to, should be stated plainly rather than left implicit. This is not optional detail — it is the fact that separates a properly regulated broker from an unregulated comparison site, and clients increasingly know to check for it. A clear statement on how client data and documents are handled, given the sensitivity of financial information being uploaded through the site, also matters for trust. None of this needs heavy legal language; a short, honestly written compliance section reads as more professional than a page that avoids the topic entirely. Stating this plainly rather than leaving it implied saves both sides time and avoids the awkward follow-up call that would otherwise be needed to clarify it.

Question 11

How should first-time buyer, switching and buy-to-let audiences be separated on the site?

Accepted Answer

These three client types have almost nothing in common in terms of what they're searching for, and combining them into one generic 'mortgages' page dilutes the message for all three. First-time buyers want Help to Buy scheme information and affordability guidance; switchers want a clear comparison of what changing lender could save them and how much hassle is involved; buy-to-let clients want criteria around rental income and deposit requirements specific to investment property. Separate pages, each with its own enquiry form asking relevant starting questions, route people faster and improve search visibility for each distinct phrase. We typically build mortgage broker sites at Growth tier from €2,500, moving to Authority from €4,250 where full content depth across all three client types and a calculator tool are needed. This kind of detail rarely appears on competitor sites, which makes it a straightforward way to stand out without resorting to discounting or exaggerated promises.

Question 12

Do first-time buyers actually understand what a mortgage broker does, or does the website need to explain it?

Accepted Answer

A lot of first-time buyers in Ireland don't fully understand the difference between going directly to a bank and using a broker, so a mortgage broker's website has real work to do explaining, plainly, what a broker actually provides — access to multiple lenders, help navigating approval-in-principle, and support through a process that's genuinely confusing for someone doing it for the first time. Central Bank of Ireland authorisation should be stated clearly, since it's the regulatory marker that separates a legitimate broker from anyone offering informal advice, and increasingly cautious buyers do check for this before engaging. Content around specific schemes relevant to Irish buyers — the Help to Buy incentive, First Home Scheme, and how these interact with mortgage approval — answers exactly the questions first-time buyers are typing into Google, often at 11pm while researching alone before ever speaking to anyone. A simple, low-pressure way to book an initial consultation matters more here than an aggressive call-to-action, since buying a home is stressful enough without the website adding sales pressure to an already anxious process. A Growth site from €2,500 gives room to explain the process properly rather than compressing it into a single vague page.

Question 13

How does a mortgage broker's website need to handle switching and remortgaging customers differently from first-time buyers?

Accepted Answer

Quite differently, because switching customers already understand mortgages broadly and are motivated by a specific, practical goal — usually saving money as a fixed rate ends or rates shift in the market — rather than needing the process explained from scratch the way a first-time buyer does. Content aimed at this group works better when it's direct and numbers-focused: how switching works, what costs are involved, and roughly when it's worth reviewing a current mortgage, rather than the gentler, more educational tone that suits nervous first-time buyers. Mixing both audiences into one generic page risks either overwhelming a first-time buyer with switching jargon or boring a switching customer with basics they already know. Interest rate changes announced by the Central Bank or major lenders create predictable short-term spikes in switching enquiries, and a broker whose site can be updated quickly with relevant commentary captures that attention while it's live rather than days later once demand has cooled. Separating first-time buyer and switching content into distinct, clearly labelled pages, each with its own consultation booking path, serves both audiences properly. A Growth or Authority site, from €2,500 to €4,250, supports this kind of split well.

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