What is different about running a digital project in a Gaeltacht business?
Two things come up repeatedly in our work. The first is language: if a business trades bilingually, that has to be designed in from the start rather than translated on at the end, because retrofitting Irish onto a site built for English alone produces awkward layouts, broken URL structures and a language switcher nobody can find. Deciding early which pages exist in both languages, and which are genuinely English-only, saves a rebuild. The second is connectivity and location. Gaeltacht regions along the western seaboard include areas where staff work with variable broadband, so systems that assume a constant fast connection perform poorly in daily use and lightweight, offline-tolerant approaches earn their keep. Neither point is exotic, but both are routinely missed by suppliers who scope from a Dublin office and never ask how or where the software will actually be used.