Question 1

What does the Custom AI Build package cost?

Accepted Answer

Custom AI Build is priced as a fixed package, then Assessment provided after scoping, then scoped to run.

Question 2

Who is the Custom AI Build package for?

Accepted Answer

Owners choose Custom AI Build when they want the ai agents decisions made for them, in writing, before any work starts. It applies to Custom AI Build specifically, whatever we do elsewhere. If your ai agents problem is visibility rather than volume, Custom AI Build is usually the right starting point. That is the Custom AI Build rule, not a general policy. Custom AI Build is one of 4 published ai agents options, and we will say plainly if a cheaper one would serve you better. Nothing about Custom AI Build depends on you chasing us for it.

Question 3

How is Custom AI Build scoped and delivered?

Accepted Answer

Nothing in Custom AI Build is offshored or subcontracted — the person who quotes the ai agents work is the person who does it. The Custom AI Build scope document says so explicitly. Nothing in Custom AI Build is offshored or subcontracted — the person who quotes the ai agents work is the person who does it. It is the same on Custom AI Build whether you are in Wexford, Dublin or Galway. The Custom AI Build feature list doubles as the scope document, so there is no gap between what you read and what you are invoiced for. You can hold us to that clause on Custom AI Build.

Question 4

What does Custom AI Build cost, and what do you own afterwards?

Accepted Answer

Custom AI Build is priced as a fixed package, then Assessment provided after scoping, then scoped to run. The figure quoted after the scope call is the figure on the invoice. We would rather lose a Custom AI Build enquiry than be vague about it. Custom AI Build carries no lock-in. Stop working with us and the ai agents assets stay entirely yours. That is why Custom AI Build is quoted as one figure rather than a range. Custom AI Build carries no lock-in. Stop working with us and the ai agents assets stay entirely yours. Ask about it on the Custom AI Build scope call and we will put it in writing.

Question 5

How do you start on Custom AI Build?

Accepted Answer

Run the free website audit before committing to Custom AI Build — it scores visibility, speed, mobile, trust and AI readiness in about a minute. We would rather lose a Custom AI Build enquiry than be vague about it. Book a Custom AI Build scope call on 085 224 1848; if a smaller piece of ai agents work would move more enquiries first, we will tell you. You can hold us to that clause on Custom AI Build. The 4 ai agents packages differ in scope, not in build quality — accessibility, speed and search basics are in all of them. It is the same on Custom AI Build whether you are in Wexford, Dublin or Galway.

Question 6

What exactly is included in the Custom AI Build package?

Accepted Answer

Custom AI Build is delivered in short sprints with a shareable preview link, so progress is visible every few days. Ask about it on the Custom AI Build scope call and we will put it in writing. A Custom AI Build engagement begins with a written scope naming every ai agents deliverable, the target launch date and the review points. You can hold us to that clause on Custom AI Build.

Question 7

Is the Custom AI Build price fixed once work starts?

Accepted Answer

Custom AI Build is a fixed-price package. The figure quoted after the scope call is the figure on the invoice. We would rather lose a Custom AI Build enquiry than be vague about it. Custom AI Build is a fixed-price package. Deposit terms are 50/50, moving to 40/30/30 where the build runs over several months. The Custom AI Build scope document says so explicitly.

Question 8

Who actually delivers the Custom AI Build work?

Accepted Answer

Joey Bray, the founder, scopes and builds it from Gorey Business Park, Co. Wexford. Nothing in Custom AI Build is offshored or subcontracted — the person who quotes the ai agents work is the person who does it. It is the same on Custom AI Build whether you are in Wexford, Dublin or Galway. There is no account-manager layer, which is the main reason a ai agents quote from us lands well under a traditional Irish agency's.

Question 9

Do I own the ai agents work afterwards?

Accepted Answer

There is no compulsory retainer attached to Custom AI Build; ongoing search work is a separate decision at a separate price. That is the Custom AI Build rule, not a general policy. Handover on Custom AI Build includes credentials, a recorded walkthrough and edit rights for your own staff. Nothing about Custom AI Build depends on you chasing us for it.

Question 10

Is Custom AI Build the right package, or should I start smaller?

Accepted Answer

Comparing Custom AI Build against the other 4 ai agents packages is deliberate: over-buying is as expensive as under-buying. That is the Custom AI Build rule, not a general policy. Owners choose Custom AI Build when they want the ai agents decisions made for them, in writing, before any work starts. Nothing about Custom AI Build depends on you chasing us for it. The next step on Custom AI Build is a free twenty-minute scope call on 085 224 1848, after which you get the written scope and one figure. The Custom AI Build terms are on the page rather than in a proposal you have to request.

Question 11

What kind of business actually needs a custom build rather than one of the standard tiers?

Accepted Answer

The standard tiers cover most Irish SMEs, but some businesses run on software the standard agents were never designed to talk to: a trade-specific job management system, an ERP platform, or an accounts package with no public integration. Others need an agent that answers the phone rather than a chat window, or one that genuinely speaks Irish, Polish or Lithuanian rather than a translated script. A custom build starts with a fixed-price feasibility and readiness assessment, because scoping a deep integration properly takes real work before a fair quote can be given, and quoting blind on unfamiliar systems is how projects go over budget. That assessment tells you honestly whether the integration is straightforward, difficult, or not worth doing yet, before you commit to the build itself.

Question 12

What do you get from the assessment before committing to a full build?

Accepted Answer

A free thirty-minute scoping call comes first, followed by the paid assessment itself, which maps exactly what your current systems can and cannot do, what data the agent would need access to, and where the realistic risks sit, whether that is data protection, system downtime, or edge cases the agent should hand to a human. From there you get a dedicated build team, a direct line to a senior AI engineer rather than a support queue, and a service level agreement covering response times once the system is live. Deployment can be on-premise or in a private cloud if your data cannot leave your own infrastructure, and a quarterly upgrade plan is included so the system does not stagnate as your business or the underlying AI tools change. Nothing is promised beyond what the assessment confirms is actually achievable.

Question 13

What makes a custom AI build different from your packaged agent tiers?

Accepted Answer

Where our Solo Agent and Agent Team tiers cover common, well-defined use cases, a custom AI build is for businesses with a specific, less standard requirement — perhaps an agent that needs to work across an unusual combination of internal systems, follow a particular compliance process, or handle a workflow specific to your industry that does not map neatly onto a template. Every custom build starts with a paid discovery assessment, because we need to understand your systems, data and process in real detail before we can scope the work or give an accurate price. Included: bespoke agent design, integration with the specific tools you use, testing against your real scenarios, and handover documentation. Not included: ongoing feature requests beyond the agreed scope, which are treated as a new phase rather than folded in for free. This route suits businesses whose needs genuinely do not fit an off-the-shelf package, not those looking to avoid a standard price by asking for a custom label. The most common pitfall is treating discovery as a formality rather than genuinely engaging with it — the accuracy of the whole build depends on how thoroughly that stage is done.

Question 14

Why does a custom AI build need a paid discovery assessment first?

Accepted Answer

Custom builds by definition do not have a fixed scope to quote against, so the paid discovery assessment exists to properly investigate your systems, data quality and process before committing to a build price or a timeline — skipping this step would mean guessing, which serves nobody well. During discovery we look at what tools you currently use, how information flows between people, and where the real bottleneck sits, then come back with an honest scope, price and realistic delivery window based on what we actually found rather than an assumption. This applies whether the eventual build turns out to be a single sophisticated agent or something closer to our larger workforce tier. What discovery does not include: the build itself, which is scoped and priced separately once findings are confirmed. This approach suits businesses that want an accurate plan before spending real budget on development, rather than those wanting a quick ballpark figure over the phone. A pitfall worth naming honestly: businesses that skip discovery elsewhere and come to us mid-build with another provider often find our recommendation is to unpick some of that work first, which can be an unwelcome but necessary conversation.

Custom AI Build — full package

What the Custom AI Build package includes

Custom AI Build in plain English