Content Starter — full package

What the Content Starter package includes

Consistent, search-optimised content to keep your site fresh and ranking.

• 2 SEO blog articles per month
• Keyword-targeted, brand-matched writing
• Monthly content calendar
• 1 revision round per piece
• Published & formatted on your site
• Basic performance tracking

Content Starter in plain English

We write 2 proper blog posts a month for you, in your voice, on topics your customers are actually Googling. We post them straight to your site. You don't have to write a word.

What does the Content Starter package cost?

Content Starter is priced as a fixed package, then to

How Content Starter compares with the other content & copywriting packages

We publish 3 content & copywriting packages so you can see exactly where Content Starter sits rather than guessing from a single "from" price.

• Content Growth: see the content growth package page for its own scope and price.
• Content Authority: see the content authority package page for its own scope and price.

Who is the Content Starter package for?

Content Starter is the content & copywriting package we point owner-run Irish firms at when the current setup is costing them enquiries rather than money. It is the same on Content Starter whether you are in Wexford, Dublin or Galway. Owners choose Content Starter when they want the content & copywriting decisions made for them, in writing, before any work That is the Content Starter rule, not a general policy. The 3 content & copywriting packages differ in scope, not in build quality — accessibility, speed and search basics are in all of them. Nothing about Content Starter depends on you chasing us for it.

How is Content Starter scoped and delivered?

Each Content Starter deliverable is checked on a phone over mobile data before sign-off, not just on a desktop screen. That is why Content Starter is quoted as one figure rather than a range. Scope on Content Starter is fixed at signature. Additions are quoted separately and only proceed when you say so in writing. Ask about it on the Content Starter scope call and we will put it in writing. Each Content Starter deliverable is checked on a phone over mobile data before sign-off, not just on a desktop screen. You can hold us to that clause on Content Starter.

What does Content Starter cost, and what do you own afterwards?

Content Starter is priced as a fixed package, then to Deposit terms are 50/50, moving to 40/30/30 where the build runs over several months. We would rather lose a Content Starter enquiry than be vague about it. Handover on Content Starter includes credentials, a recorded walkthrough and edit rights for your own staff. We hold to that on every Content Starter engagement. There is no compulsory retainer attached to Content Starter; ongoing search work is a separate decision at a separate price. If Content Starter cannot be delivered that way, we will not quote it.

How do you start on Content Starter?

Run the free website audit before committing to Content Starter — it scores visibility, speed, mobile, trust and AI readiness in about a minute. Ask about it on the Content Starter scope call and we will put it in writing. Book a Content Starter scope call on 085 224 1848; if a smaller piece of content & copywriting work would move more enquiries first, we will tell you. That is why Content Starter is quoted as one figure rather than a range. If Content Starter is more than you need, the smaller content & copywriting package is on the same list and priced honestly. If Content Starter cannot be delivered that way, we will not quote it.

What exactly is included in the Content Starter package?

Everything inside Content Starter is itemised above, and the list is the contract: if a line is not on it, it is not in the content & copywriting scope. If Content Starter cannot be delivered that way, we will not quote it. Content Starter is delivered in short sprints with a shareable preview link, so progress is visible every few days. That is how content & copywriting runs here at Content Starter level.

Is the Content Starter price fixed once work starts?

Content Starter is a fixed-price package. Payment is 50% on signature and 50% on launch, or 40/30/30 on larger builds. The Content Starter terms are on the page rather than in a proposal you have to request. Content Starter is a fixed-price package. The figure quoted after the scope call is the figure on the invoice. You can hold us to that clause on Content Starter.

Who actually delivers the Content Starter work?

Joey Bray, the founder, scopes and builds it from Gorey Business Park, Co. Wexford. Each Content Starter deliverable is checked on a phone over mobile data before sign-off, not just on a desktop screen. We would rather lose a Content Starter enquiry than be vague about it. There is no account-manager layer, which is the main reason a content & copywriting quote from us lands well under a traditional Irish agency's.

Do I own the content & copywriting work afterwards?

Ownership is settled before the balance invoice on Content Starter — registrar, host and repository move across first. That is why Content Starter is quoted as one figure rather than a range. Ownership is settled before the balance invoice on Content Starter — registrar, host and repository move across first. Ask about it on the Content Starter scope call and we will put it in writing.

Is Content Starter the right package, or should I start smaller?

The 3 content & copywriting packages differ in scope, not in build quality — accessibility, speed and search basics are in all of them. The Content Starter scope document says so explicitly. Content Starter is the content & copywriting package we point owner-run Irish firms at when the current setup is costing them enquiries rather than money. It is the same on Content Starter whether you are in Wexford, Dublin or Galway. Book a Content Starter scope call on 085 224 1848; if a smaller piece of content & copywriting work would move more enquiries first, we will tell you. The Content Starter terms are on the page rather than in a proposal you have to request.

What do I actually get for two blog posts a month?

Two proper, fully researched articles a month, written in your voice and targeted at topics your customers are genuinely searching for rather than whatever comes to mind first. Each one is keyword-targeted without reading like it was stuffed for a search engine, matched to your brand's tone, and published and formatted directly on your site so there is nothing left for you to do once it is approved. You get a monthly content calendar showing what is coming, one revision round per piece if something needs adjusting, and basic performance tracking so you can see whether the posts are attracting visits over time. This tier suits a business that wants to stop having an empty blog rather than one chasing aggressive growth in traffic, and it keeps the site visibly active without asking for a large monthly commitment or ongoing management from you.

Is two posts a month actually enough to make a difference?

For a site with no content strategy at all, two focused posts a month is enough to start building a body of pages that answer real customer questions, which matters because search engines and AI assistants both favour sites that consistently add relevant, specific content over time. It will not out-rank a competitor running a much larger content programme, and this tier does not promise that. What it does is stop a website standing still, give you material to share on social media and in emails, and create a base you can upgrade from later without starting over, since everything written under Content Growth or Content Authority builds on the same voice and keyword groundwork laid down here.

What’s included in Content Starter, and who is it aimed at?

Content Starter is designed for businesses that need a defined, smaller batch of written content rather than an ongoing monthly commitment — think a handful of key website pages, a set of service descriptions, or an initial round of blog posts to get a currently thin website up to a proper professional standard. Included is a briefing conversation to understand your business and tone, drafting of the agreed pieces, and one revision round to refine anything that doesn’t quite land on the first pass. What’s not included is the recurring monthly content production covered under our Growth and Authority tiers, though many businesses start with Starter to establish a solid content base before moving into an ongoing plan later. This suits businesses launching a new site, refreshing outdated copy, or simply needing accurate, professional wording for a defined set of pages without committing to a longer-term content relationship straight away. A common pitfall is underestimating how much information the writer needs from you — the more detail you provide about your services and customers upfront, the closer the first draft lands to what you actually wanted, reducing back-and-forth.

How long does a Content Starter project take, and what do you need from me to begin?

Turnaround depends on the number of pieces involved, but a modest set of core website pages typically moves from initial briefing to finished, approved copy within one to two weeks, factoring in time for your review and any revision requests along the way. Before drafting begins, we ask for a briefing session or completed questionnaire covering your services, target customers, and any specific points you want emphasised or avoided, since guessing at these details tends to produce generic copy that needs significant rework later. We deliver drafts for your review rather than publishing directly, so you retain full control over what goes live and when. A common slowdown on projects like this comes from delayed feedback — the faster you can review and respond to drafts, the faster the whole project moves to completion. What isn’t part of this package is technical SEO work such as keyword research depth or site structure recommendations, which sits under our dedicated SEO service if that’s something you need alongside fresh copy. This starter package suits businesses wanting a focused, contained project rather than an open-ended content arrangement.