Business App — full package

What the Business App package includes

A multi-feature app with user accounts, dashboards, and smart integrations.

• Multi-feature application
• User authentication & accounts
• Database & data management
• Admin dashboard
• Automated notifications
• API integrations (payments, CRM)
• Priority support
• Monthly feature updates
• Performance monitoring

Business App in plain English

A proper little app for your business — customers can log in, you have a dashboard to manage everything, and it talks to your other tools (payments, CRM, email). Built specifically for how you work.

What does the Business App package cost?

Business App is to build, then to

How Business App compares with the other custom business tools packages

We publish 3 custom business tools packages so you can see exactly where Business App sits rather than guessing from a single "from" price.

• SME Tool: see the sme tool package page for its own scope and price.
• Advanced Platform: see the advanced platform package page for its own scope and price.

Who is the Business App package for?

Owners choose Business App when they want the custom business tools decisions made for them, in writing, before any work If Business App cannot be delivered that way, we will not quote it. If your custom business tools problem is visibility rather than volume, Business App is usually the right starting point. That is how custom business tools runs here at Business App level. Business App is one of 3 published custom business tools options, and we will say plainly if a cheaper one would serve you better. The Business App terms are on the page rather than in a proposal you have to request.

How is Business App scoped and delivered?

Nothing in Business App is offshored or subcontracted — the person who quotes the custom business tools work is the person who does it. Our Business App clients tend to check this first, so we publish it. Nothing in Business App is offshored or subcontracted — the person who quotes the custom business tools work is the person who does it. It applies to Business App specifically, whatever we do elsewhere. The Business App feature list doubles as the scope document, so there is no gap between what you read and what you are invoiced for. That is the Business App rule, not a general policy.

What does Business App cost, and what do you own afterwards?

Business App is to build, then to The figure quoted after the scope call is the figure on the invoice. Nothing about Business App depends on you chasing us for it. Business App carries no lock-in. Stop working with us and the custom business tools assets stay entirely yours. That is the Business App rule, not a general policy. Business App carries no lock-in. Stop working with us and the custom business tools assets stay entirely yours. Nothing about Business App depends on you chasing us for it.

How do you start on Business App?

Book a Business App scope call on 085 224 1848; if a smaller piece of custom business tools work would move more enquiries first, we will tell you. It applies to Business App specifically, whatever we do elsewhere. Run the free website audit before committing to Business App — it scores visibility, speed, mobile, trust and AI readiness in about a minute. Our Business App clients tend to check this first, so we publish it. We publish 3 custom business tools packages so you can see where Business App sits instead of guessing from a single "from" price. The Business App terms are on the page rather than in a proposal you have to request.

What exactly is included in the Business App package?

Business App is delivered in short sprints with a shareable preview link, so progress is visible every few days. We would rather lose a Business App enquiry than be vague about it. A Business App engagement begins with a written scope naming every custom business tools deliverable, the target launch date and the review points. The Business App scope document says so explicitly.

Is the Business App price fixed once work starts?

Business App is Payment is 50% on signature and 50% on launch, or 40/30/30 on larger builds. It is the same on Business App whether you are in Wexford, Dublin or Galway. Business App is You are invoiced against the written scope, not against hours logged. That is the Business App rule, not a general policy.

Who actually delivers the Business App work?

Joey Bray, the founder, scopes and builds it from Gorey Business Park, Co. Wexford. Nothing in Business App is offshored or subcontracted — the person who quotes the custom business tools work is the person who does it. Nothing about Business App depends on you chasing us for it. There is no account-manager layer, which is the main reason a custom business tools quote from us lands well under a traditional Irish agency's.

Do I own the custom business tools work afterwards?

There is no compulsory retainer attached to Business App; ongoing search work is a separate decision at a separate price. Our Business App clients tend to check this first, so we publish it. Handover on Business App includes credentials, a recorded walkthrough and edit rights for your own staff. It applies to Business App specifically, whatever we do elsewhere.

Is Business App the right package, or should I start smaller?

The 3 custom business tools packages differ in scope, not in build quality — accessibility, speed and search basics are in all of them. That is how custom business tools runs here at Business App level. Owners choose Business App when they want the custom business tools decisions made for them, in writing, before any work The Business App terms are on the page rather than in a proposal you have to request. Run the free website audit before committing to Business App — it scores visibility, speed, mobile, trust and AI readiness in about a minute. If Business App cannot be delivered that way, we will not quote it.

What does a business app include that a single tool does not?

A business app is built for businesses with more than one moving part to manage, such as customers who need to log in and see their own information, a proper dashboard where staff manage everything in one place, and connections out to the other software you already use, such as a payments processor, a CRM, or an email platform. User authentication and accounts, a proper database rather than a single spreadsheet-style form, and an admin dashboard are all standard. Automated notifications keep both your team and your customers informed without manual chasing, and monthly feature updates mean the app can grow as your process changes rather than needing a full rebuild every time something new comes up. Priority support and performance monitoring are included so problems are caught before customers notice them.

How long does a typical business app take to build, and what do we need to provide?

Timelines depend on how many integrations are involved, but the biggest factor is usually how quickly we get clarity on your actual current process: the forms you use now, the systems you already pay for, and where the manual re-keying happens today. A short discovery conversation up front maps that out before any building because guessing at a workflow and then having to rebuild it later costs more time than getting it right first. Once scope is agreed, work moves through design, build and testing with API integrations to your existing payments or CRM system handled as part of the build rather than bolted on afterward. Ongoing monthly feature updates and performance monitoring continue after launch, so the app keeps working as intended rather than quietly degrading.

What does a Business App project include, and what’s left out?

A Business App build covers a functional web-based application tailored to a specific operational need — think staff scheduling, customer booking, inventory tracking, or an internal dashboard pulling information together in one place — designed and built around how your team actually works rather than a generic template. Included is discovery and planning to define exactly what the app needs to do, design of the interface, development, testing with real scenarios, and training so your team knows how to use it from day one. Not included as standard is ongoing feature development beyond the agreed specification, native mobile app store versions unless specifically scoped, or long-term hosting and maintenance, which we quote separately once the app is live and you know your actual usage patterns. We document the build so you’re not dependent on us for basic understanding of how it works, even though we’re happy to remain the ones maintaining it. A common pitfall is under-specifying user roles at the deciding later that a second type of user needs different permissions usually means additional work, so mapping out everyone who’ll touch the app early on saves time and

Who is a custom business app right for, and how long does one take to build?

This suits businesses with a specific, repeatable operational problem that generic software doesn’t solve well — usually because your process has quirks particular to your industry or the way you’ve structured your team, and forcing a one-size-fits-all app to fit means constant manual workarounds. Timelines vary with complexity: a straightforward app handling one core function might take a few weeks from approved specification to launch, while apps involving multiple user types, integrations with other systems, or more complex logic take longer, and we’ll give a realistic estimate once the scope is properly defined at discovery stage. We build in testing time deliberately, because catching issues with your actual staff using real scenarios before full rollout prevents costly fixes after launch. It’s not the right fit if your needs are simple enough that existing off-the-shelf software would do the job for less money — we’ll tell you honestly if that’s the case rather than building something unnecessarily custom. Pricing is quoted after discovery based on the finalised scope, since app complexity varies too much for a flat starting price to be meaningful.