SME Tool — full package

One custom tool that solves a real problem and saves you hours every single week.

What the SME Tool package includes

One custom tool that solves a real problem and saves you hours every single week.

  • 1 custom tool (forms, dashboards, etc.)
  • Mobile-responsive design
  • Form logic & validation
  • Email/SMS notifications
  • Hosting & SSL included
  • Bug fixes & maintenance
  • 30-day post-launch support

SME Tool in plain English

One custom tool that does one job really well — like a booking form, a customer lookup, or a business dashboard. It lives on your website and saves you hours of admin every week.

What does the SME Tool package cost?

SME Tool is a fixed quote to build, then a fixed monthly fee to run.

How SME Tool compares with the other custom business tools packages

We publish 3 custom business tools packages so you can see exactly where SME Tool sits rather than guessing from a single "from" price.

  • Business App: see the business app package page for its own scope and price.
  • Advanced Platform: see the advanced platform package page for its own scope and price.

Who is the SME Tool package for?

Owners choose SME Tool when they want the custom business tools decisions made for them, in writing, before any work starts. It is the same on SME Tool whether you are in Wexford, Dublin or Galway. If your custom business tools problem is visibility rather than volume, SME Tool is usually the right starting point. You can hold us to that clause on SME Tool. We publish 3 custom business tools packages so you can see where SME Tool sits instead of guessing from a single "from" price. We would rather lose a SME Tool enquiry than be vague about it.

How is SME Tool scoped and delivered?

Nothing in SME Tool is offshored or subcontracted — the person who quotes the custom business tools work is the person who does it. That is why SME Tool is quoted as one figure rather than a range. Nothing in SME Tool is offshored or subcontracted — the person who quotes the custom business tools work is the person who does it. Ask about it on the SME Tool scope call and we will put it in writing. The SME Tool feature list doubles as the scope document, so there is no gap between what you read and what you are invoiced for. We hold to that on every SME Tool engagement.

What does SME Tool cost, and what do you own afterwards?

SME Tool is a fixed quote to build, then a fixed monthly fee to run. You are invoiced against the written scope, not against hours logged. If SME Tool cannot be delivered that way, we will not quote it. SME Tool carries no lock-in. Stop working with us and the custom business tools assets stay entirely yours. We hold to that on every SME Tool engagement. SME Tool carries no lock-in. Stop working with us and the custom business tools assets stay entirely yours. If SME Tool cannot be delivered that way, we will not quote it.

How do you start on SME Tool?

To start SME Tool, ring 085 224 1848 or email [email protected] and describe the problem in your own words. We would rather lose a SME Tool enquiry than be vague about it. Every SME Tool enquiry is answered by Joey Bray, the founder, from Gorey Business Park, Co. Wexford. You can hold us to that clause on SME Tool. SME Tool is one of 3 published custom business tools options, and we will say plainly if a cheaper one would serve you better. It is the same on SME Tool whether you are in Wexford, Dublin or Galway.

What exactly is included in the SME Tool package?

SME Tool is delivered in short sprints with a shareable preview link, so progress is visible every few days. The SME Tool terms are on the page rather than in a proposal you have to request. A SME Tool engagement begins with a written scope naming every custom business tools deliverable, the target launch date and the review points. We hold to that on every SME Tool engagement.

Is the SME Tool price fixed once work starts?

SME Tool is a fixed quote. Payment is 50% on signature and 50% on launch, or 40/30/30 on larger builds. If SME Tool cannot be delivered that way, we will not quote it. SME Tool is a fixed quote. You are invoiced against the written scope, not against hours logged. That is why SME Tool is quoted as one figure rather than a range.

Who actually delivers the SME Tool work?

Joey Bray, the founder, scopes and builds it from Gorey Business Park, Co. Wexford. Nothing in SME Tool is offshored or subcontracted — the person who quotes the custom business tools work is the person who does it. Ask about it on the SME Tool scope call and we will put it in writing. There is no account-manager layer, which is the main reason a custom business tools quote from us lands well under a traditional Irish agency's.

Do I own the custom business tools work afterwards?

There is no compulsory retainer attached to SME Tool; ongoing search work is a separate decision at a separate price. You can hold us to that clause on SME Tool. Handover on SME Tool includes credentials, a recorded walkthrough and edit rights for your own staff. We would rather lose a SME Tool enquiry than be vague about it.

Is SME Tool the right package, or should I start smaller?

The 3 custom business tools packages differ in scope, not in build quality — accessibility, speed and search basics are in all of them. The SME Tool scope document says so explicitly. Owners choose SME Tool when they want the custom business tools decisions made for them, in writing, before any work starts. It is the same on SME Tool whether you are in Wexford, Dublin or Galway. Run the free website audit before committing to SME Tool — it scores visibility, speed, mobile, trust and AI readiness in about a minute. Nothing about SME Tool depends on you chasing us for it.

What kind of single problem is this tier actually meant to solve?

Think of the one thing that eats time every week without needing a whole system to fix it: a booking form that currently means someone typing details into a spreadsheet by hand, a customer lookup tool so staff are not calling around asking who ordered what, or a simple dashboard showing the numbers an owner currently has to piece together from three different places. The SME Tool is one custom-built tool doing that one job properly, with mobile-responsive design so it works from a phone on a job site, proper form logic and validation so bad data does not creep in, and email or SMS notifications so nothing sits unnoticed. Hosting and SSL are included, and thirty days of post-launch support catch anything that needs adjusting once real people are actually using it day to day.

How do we know if our problem is small enough for this tier?

If the fix involves one form, one lookup, or one dashboard, meaning a single clear input and a single clear output, this tier is usually the right size. If the tool needs to handle multiple types of user logging in with different permissions, or needs to talk to several other systems such as payments and a CRM at once, that points toward the Business App tier instead, which is built for exactly that complexity. Because bug fixes and maintenance are included, this tier suits a business that wants the problem solved and largely left alone afterward, rather than one expecting monthly feature additions. If the tool proves its worth and the business needs grow, upgrading later reuses the groundwork already built rather than starting the project again.

What kind of custom tool do SMEs typically get built at this tier?

The SME Tool package covers a single, well-defined piece of custom software built around one core business process — think a booking system tailored to how you actually schedule jobs, an internal stock tracker, or a client portal that pulls information from your existing spreadsheets into one place. Delivery includes requirements gathering, build, testing on your real data, and a handover session so your team knows how to use and maintain it day to day. It does not include building out multiple connected systems or ongoing feature development beyond the agreed scope — that falls under a larger custom platform engagement instead. This tier suits small and medium businesses currently relying on spreadsheets, paper, or several disconnected apps to manage one core process, and who want that single pain point solved properly rather than patched over again. The pitfall we see most is businesses trying to fit too many separate problems into one small tool, which stretches the scope and the budget. Solving the single biggest bottleneck first, then reviewing whether a second tool is needed later, is almost always the smarter approach.

How do you decide what goes into the build versus what stays manual?

Before any development starts we sit down with you to map exactly how the process works today, step by step, including the awkward manual bits that never made it into any official procedure but everyone does anyway. From that map we agree precisely what the tool will automate or simplify and what will remain a manual step for now, so there is no ambiguity once the build begins. Typically this tier delivers one focused tool rather than a suite, with a realistic timeline discussed upfront based on complexity rather than a fixed number applied to every project regardless of scope. Ongoing hosting or third-party service costs, if the tool needs them, are separate from the build price and flagged clearly before you commit. This suits business owners who know exactly which task is costing them the most time each week and want it fixed without a lengthy discovery process. It is a poor fit for businesses still unsure what they actually need — in that case a shorter conversation first saves everyone time and avoids paying for scope that changes halfway through.

How we decide what to quote for Sme Tool

Digital Bridge delivers this work from Gorey Business Park in County Wexford on a fixed written scope — one price, one delivery date — and the client owns the finished work outright. One custom tool that solves a real problem and saves you hours every single week. Before a figure is given, four questions are answered in order, and a named person signs the scope off — it is never generated automatically.

  1. Is this the right job at all? We look at what you already have online, whether the domain and Google Business Profile are in your own name, and what Sme Tool customers currently ask you for. If a repair or a single page would solve it, we quote that instead.
  2. What does the work have to achieve first? The scope is written around one outcome — enquiries, bookings, orders or credibility — and anything else is listed as optional so it can be dropped without renegotiating.
  3. What will it cost and when will it be live? Page count, content readiness, integrations and whether photography or copy still has to be produced set the price and the date, both fixed in writing before work starts.
  4. How will people in Sme Tool find it afterwards? Local search setup is included in a build; ongoing SEO is a separate optional retainer you can start or stop with notice.

Checkable facts behind this Sme Tool page

Author and reviewer: Joey Bray, founder of Digital Bridge, building and maintaining Irish business websites since 2016. Studio address: Gorey Business Park, Gorey, Co. Wexford. Phone: 085 224 1848. Every claim below can be checked before you speak to us.

  • Published starting prices, not estimates released after a sales call — see the pricing page for the full ladder.
  • Live client sites you can open and test yourself are listed in the work section.
  • One contact from first call to launch, rather than an account handler relaying messages.
  • A plain-text mirror of this page is published for AI assistants at the same path with a .md extension.