Design Retainer — full package

What the Design Retainer package includes

Your nth gives you a designer on speed-dial. Every month we produce 15 custom graphics (social posts, ads, flyers, story templates), update your visual library, and turn around urgent requests in 48 hours. Equivalent freelance design work in Ireland this works out at roughly a third of that rate, with consistency baked in.

• 15 custom graphics per month
• Social posts, ads, flyers, banners
• Pitch deck & presentation templates
• 48-hour standard turnaround
• Unlimited revisions
• On-brand consistency guaranteed
• Source files + ready-to-post exports
• Monthly visual content calendar
• Canva template handover for your team

Design Retainer in plain English

Your own designer on tap. 15 custom graphics every month — social posts, ads, flyers, whatever you need — turned around in 48 hours. Cheaper than hiring a freelancer per job and miles cheaper than an agency.

What does the Design Retainer package cost?

Design Retainer is priced as a fixed package, then to

How Design Retainer compares with the other graphics & visual design packages

We publish 3 graphics & visual design packages so you can see exactly where Design Retainer sits rather than guessing from a single "from" price.

• Logo & Essentials: see the logo & essentials package page for its own scope and price.
• Full Brand Identity Kit: see the full brand identity kit package page for its own scope and price.

Who is the Design Retainer package for?

If your graphics & visual design problem is visibility rather than volume, Design Retainer is usually the right starting point. It is the same on Design Retainer whether you are in Wexford, Dublin or Galway. We built Design Retainer for businesses that want graphics & visual design handled once, properly, instead of patched every few months. That is the Design Retainer rule, not a general policy. If Design Retainer is more than you need, the smaller graphics & visual design package is on the same list and priced honestly. Nothing about Design Retainer depends on you chasing us for it.

How is Design Retainer scoped and delivered?

Scope on Design Retainer is fixed at signature. Additions are quoted separately and only proceed when you say so in writing. Our Design Retainer clients tend to check this first, so we publish it. Each Design Retainer deliverable is checked on a phone over mobile data before sign-off, not just on a desktop screen. It applies to Design Retainer specifically, whatever we do elsewhere. Scope on Design Retainer is fixed at signature. Additions are quoted separately and only proceed when you say so in writing. That is how graphics & visual design runs here at Design Retainer level.

What does Design Retainer cost, and what do you own afterwards?

Design Retainer is priced as a fixed package, then to The figure quoted after the scope call is the figure on the invoice. The Design Retainer terms are on the page rather than in a proposal you have to request. There is no compulsory retainer attached to Design Retainer; ongoing search work is a separate decision at a separate price. That is how graphics & visual design runs here at Design Retainer level. Handover on Design Retainer includes credentials, a recorded walkthrough and edit rights for your own staff. The Design Retainer terms are on the page rather than in a proposal you have to request.

How do you start on Design Retainer?

To start Design Retainer, ring 085 224 1848 or email [email protected] and describe the problem in your own words. Ask about it on the Design Retainer scope call and we will put it in writing. Every Design Retainer enquiry is answered by Joey Bray, the founder, from Gorey Business Park, Co. Wexford. That is why Design Retainer is quoted as one figure rather than a range. We publish 3 graphics & visual design packages so you can see where Design Retainer sits instead of guessing from a single "from" price. If Design Retainer cannot be delivered that way, we will not quote it.

What exactly is included in the Design Retainer package?

A Design Retainer engagement begins with a written scope naming every graphics & visual design deliverable, the target launch date and the review points. We would rather lose a Design Retainer enquiry than be vague about it. We do not run a "core plus extras" structure on Design Retainer; the itemised graphics & visual design list is the whole delivery. That is why Design Retainer is quoted as one figure rather than a range.

Is the Design Retainer price fixed once work starts?

Design Retainer is a fixed-price package. Deposit terms are 50/50, moving to 40/30/30 where the build runs over several months. Ask about it on the Design Retainer scope call and we will put it in writing. Design Retainer is a fixed-price package. Payment is 50% on signature and 50% on launch, or 40/30/30 on larger builds. We hold to that on every Design Retainer engagement.

Who actually delivers the Design Retainer work?

Joey Bray, the founder, scopes and builds it from Gorey Business Park, Co. Wexford. Scope on Design Retainer is fixed at signature. Additions are quoted separately and only proceed when you say so in writing. If Design Retainer cannot be delivered that way, we will not quote it. There is no account-manager layer, which is the main reason a graphics & visual design quote from us lands well under a traditional Irish agency's.

Do I own the graphics & visual design work afterwards?

Design Retainer carries no lock-in. Stop working with us and the graphics & visual design assets stay entirely yours. That is how graphics & visual design runs here at Design Retainer level. Design Retainer carries no lock-in. Stop working with us and the graphics & visual design assets stay entirely yours. The Design Retainer terms are on the page rather than in a proposal you have to request.

Is Design Retainer the right package, or should I start smaller?

If Design Retainer is more than you need, the smaller graphics & visual design package is on the same list and priced honestly. Our Design Retainer clients tend to check this first, so we publish it. If your graphics & visual design problem is visibility rather than volume, Design Retainer is usually the right starting point. It applies to Design Retainer specifically, whatever we do elsewhere. Every Design Retainer enquiry is answered by Joey Bray, the founder, from Gorey Business Park, Co. Wexford. It applies to Design Retainer specifically, whatever we do elsewhere.

What does 15 graphics a month actually cover in practice?

Fifteen custom, on-brand graphics a month is enough for most small businesses to keep social media, the odd flyer or ad, and the occasional presentation slide looking consistent without a designer on staff. A typical month might mean a handful of social posts, a promotional graphic for a seasonal offer, a flyer for an event, and a set of slides for a pitch or a training session, all designed to the same brand rules rather than each looking like it came from a different hand. Requests are turned around within 48 hours as standard, which matters when a promotion needs to go out the same week it was decided on rather than the week after. There is no minimum design skill required from you: a rough idea or a photo from your phone is enough to brief a piece.

How does this compare to hiring a freelance designer for each job?

A freelancer charged per job usually means a new brief, a new quote and a new wait time every single time something is needed, and quality can vary depending on who is available that week. At a month for fifteen graphics, the cost per piece works out well below most freelance day rates, and because the same team is working from your brand every month, consistency builds up rather than resetting with each new hire. There is no long-term contract locking you in beyond the month you are on, so if your graphic needs drop off for a season, you are free to pause rather than pay for output you are not using. Anything not covered by a straightforward graphic, such as a full campaign strategy, is scoped separately rather than squeezed into the same allowance.

What do I actually get each month with a design retainer?

A design retainer gives you an ongoing allocation of graphic design work each month — think social media graphics, marketing materials, ad creative, or updates to existing brand assets — without needing to brief and quote a new project every single time something comes up. We agree the scope and volume of work upfront based on how much design support your business realistically needs, and requests are turned around on agreed timelines rather than sitting in an unpredictable queue. Not included: full brand identity development from scratch, which is a separate one-off project, or website design work, which falls under our website services. This suits businesses with a steady, ongoing need for design — regular social content, seasonal campaigns, or frequent marketing materials — rather than businesses that need one thing designed once a year. The most common pitfall is treating a retainer like an unlimited resource; because the monthly allocation is agreed in advance, large unexpected requests can push into the following month’s capacity, so flagging bigger jobs early helps us fit them in smoothly rather than causing a bottleneck at the end of the month.

How does a design retainer work if my needs change from month to month?

Retainers are built to flex within reason — one month might be mostly social graphics, the next mostly print materials for an event, and that variation is expected rather than penalised, as long as the overall volume of work stays roughly within the agreed monthly scope. We check in regularly so priorities can shift as your business needs change, rather than locking you into a rigid list decided months in advance. What stays consistent is the turnaround structure and the quality standard applied to every piece, whether it is a quick social tile or a more involved brochure layout. Not included in the standard retainer: large one-off projects like a full rebrand or a complex print run requiring specialist production coordination, which would be scoped and quoted separately. This suits businesses without a full-time in-house designer who still need a steady, professional flow of visual content to support marketing and sales efforts. A pitfall to avoid is submitting requests without enough notice for the turnaround time agreed — retainers work best when requests come in with reasonable lead time rather than as same-day emergencies.