Full Brand Identity Kit — full package

What the Full Brand Identity Kit package includes

A complete brand identity that makes your business look established, trustworthy, and instantly recognisable across every channel. Comparable Dublin agencies charge for the same scope.

• Everything in Logo & Essentials
• 5 unique logo concepts + sub-marks
• Unlimited revisions
• Full brand guidelines PDF (15+ pages)
• Extended colour palette (10+ colours)
• Custom typography system
• Business card design (print-ready)
• Letterhead & email signature
• 10 branded social media templates (Canva)
• Brand pattern & icon set
• Image filter & photography style guide

Full Brand Identity Kit in plain English

Everything you need to look like a real, established brand — not a side hustle. Logo, colours, fonts, business cards, social templates, letterheads, the lot. We hand you a folder with every file ready to use anywhere.

What does the Full Brand Identity Kit package cost?

Full Brand Identity Kit is to build, then One-time to

How Full Brand Identity Kit compares with the other graphics & visual design packages

We publish 3 graphics & visual design packages so you can see exactly where Full Brand Identity Kit sits rather than guessing from a single "from" price.

• Logo & Essentials: see the logo & essentials package page for its own scope and price.
• Design Retainer: see the design retainer package page for its own scope and price.

Who is the Full Brand Identity Kit package for?

Full Brand Identity Kit is the graphics & visual design package we point owner-run Irish firms at when the current setup is costing them enquiries rather than money. Ask about it on the Full Brand Identity Kit scope call and we will put it in writing. Owners choose Full Brand Identity Kit when they want the graphics & visual design decisions made for them, in writing, before any work You can hold us to that clause on Full Brand Identity Kit. Comparing Full Brand Identity Kit against the other 3 graphics & visual design packages is deliberate: over-buying is as expensive as under-buying. We would rather lose a Full Brand Identity Kit enquiry than be vague about it.

How is Full Brand Identity Kit scoped and delivered?

Each Full Brand Identity Kit deliverable is checked on a phone over mobile data before sign-off, not just on a desktop screen. That is how graphics & visual design runs here at Full Brand Identity Kit level. Scope on Full Brand Identity Kit is fixed at signature. Additions are quoted separately and only proceed when you say so in writing. The Full Brand Identity Kit terms are on the page rather than in a proposal you have to request. Each Full Brand Identity Kit deliverable is checked on a phone over mobile data before sign-off, not just on a desktop screen. We hold to that on every Full Brand Identity Kit engagement.

What does Full Brand Identity Kit cost, and what do you own afterwards?

Full Brand Identity Kit is to build, then One-time to Nothing is added silently mid-project; out-of-scope work is priced and approved separately. If Full Brand Identity Kit cannot be delivered that way, we will not quote it. Handover on Full Brand Identity Kit includes credentials, a recorded walkthrough and edit rights for your own staff. That is the Full Brand Identity Kit rule, not a general policy. There is no compulsory retainer attached to Full Brand Identity Kit; ongoing search work is a separate decision at a separate price. Nothing about Full Brand Identity Kit depends on you chasing us for it.

How do you start on Full Brand Identity Kit?

Every Full Brand Identity Kit enquiry is answered by Joey Bray, the founder, from Gorey Business Park, Co. Wexford. The Full Brand Identity Kit terms are on the page rather than in a proposal you have to request. To start Full Brand Identity Kit, ring 085 224 1848 or email [email protected] and describe the problem in your own words. That is how graphics & visual design runs here at Full Brand Identity Kit level. Comparing Full Brand Identity Kit against the other 3 graphics & visual design packages is deliberate: over-buying is as expensive as under-buying. It applies to Full Brand Identity Kit specifically, whatever we do elsewhere.

What exactly is included in the Full Brand Identity Kit package?

Everything inside Full Brand Identity Kit is itemised above, and the list is the contract: if a line is not on it, it is not in the graphics & visual design scope. It is the same on Full Brand Identity Kit whether you are in Wexford, Dublin or Galway. Full Brand Identity Kit is delivered in short sprints with a shareable preview link, so progress is visible every few days. You can hold us to that clause on Full Brand Identity Kit.

Is the Full Brand Identity Kit price fixed once work starts?

Full Brand Identity Kit is Nothing is added silently mid-project; out-of-scope work is priced and approved separately. We would rather lose a Full Brand Identity Kit enquiry than be vague about it. Full Brand Identity Kit is Deposit terms are 50/50, moving to 40/30/30 where the build runs over several months. Our Full Brand Identity Kit clients tend to check this first, so we publish it.

Who actually delivers the Full Brand Identity Kit work?

Joey Bray, the founder, scopes and builds it from Gorey Business Park, Co. Wexford. Each Full Brand Identity Kit deliverable is checked on a phone over mobile data before sign-off, not just on a desktop screen. It applies to Full Brand Identity Kit specifically, whatever we do elsewhere. There is no account-manager layer, which is the main reason a graphics & visual design quote from us lands well under a traditional Irish agency's.

Do I own the graphics & visual design work afterwards?

Ownership is settled before the balance invoice on Full Brand Identity Kit — registrar, host and repository move across first. That is the Full Brand Identity Kit rule, not a general policy. Ownership is settled before the balance invoice on Full Brand Identity Kit — registrar, host and repository move across first. Nothing about Full Brand Identity Kit depends on you chasing us for it.

Is Full Brand Identity Kit the right package, or should I start smaller?

Full Brand Identity Kit is one of 3 published graphics & visual design options, and we will say plainly if a cheaper one would serve you better. We hold to that on every Full Brand Identity Kit engagement. Full Brand Identity Kit is the graphics & visual design package we point owner-run Irish firms at when the current setup is costing them enquiries rather than money. If Full Brand Identity Kit cannot be delivered that way, we will not quote it. Run the free website audit before committing to Full Brand Identity Kit — it scores visibility, speed, mobile, trust and AI readiness in about a minute. We would rather lose a Full Brand Identity Kit enquiry than be vague about it.

What is actually inside the €795 kit, beyond the logo itself?

A full brand identity is built around consistency: a custom logo, a defined colour palette and font pairing, business card artwork, social media templates sized for the platforms you actually use, and letterhead design, all handed over as a single folder of ready-to-use files rather than a set of instructions you then have to execute yourself. The point is that whoever picks up the brand next, whether that is a printer, a new hire designing a flyer, or you uploading a social post at ten at night, is working from the same rules rather than guessing. Comparable agencies in Dublin typically charge between and for equivalent scope, and this tier is built to the same standard at a fixed, published price.

How long does a full brand identity project usually take from start to finish?

Most kits are completed within two to three weeks from the point the brief is agreed, though the schedule depends partly on how quickly feedback comes back on the early logo directions, since everything else in the kit builds outward from whichever logo concept is approved first. A short discovery conversation up front covers who your customers are, what tone the brand should carry, and any colours or references you already like or want to avoid, which shortens the number of revision rounds needed later. Once the core identity is signed off, the templates and print files typically follow within a few days, since they are applying an already-approved system rather than exploring new directions.

What is included in a full brand identity kit?

A full brand identity kit covers the core visual foundation of your business — logo design, a defined colour palette, typography choices, and guidelines showing how these elements should be used consistently across your website, social media, print materials and signage. The process typically starts with a discovery conversation about your business, audience and how you want to be perceived, moves through initial concepts, then refines the chosen direction based on your feedback until we land on a final identity you are genuinely happy with. Included: final logo files in the formats you need, a colour and typography guide, and core brand usage guidelines. Not included: website design or ongoing design work such as social media graphics, which are separate services — a design retainer, for instance, is the natural next step once your identity is set. This suits new businesses starting from scratch or established ones outgrowing a logo that no longer reflects who they are, rather than businesses just wanting a small tweak to an existing mark. A common pitfall is skipping the discovery conversation and jumping straight to visual preferences, which often produces a nice-looking logo that does not actually fit the business underneath it.

How many concepts and revisions do I get during the brand identity process?

The process is structured so you see initial concept directions based on the discovery conversation, then we refine the direction you respond to best through an agreed number of revision rounds rather than an open-ended back and forth, keeping the project moving towards a final identity rather than circling indefinitely. Included in that process: exploration of logo concepts, colour and typography pairing, and guidance on how the identity should be applied consistently once finalised. Not included: unlimited revisions beyond the agreed rounds, or entirely new concept directions requested after a direction has already been approved and developed — that would be treated as starting a fresh phase. Timelines depend on how quickly feedback comes back at each stage, since design work of this kind genuinely benefits from a bit of breathing room between rounds rather than rushing straight through. This suits business owners who can commit time to give clear, considered feedback during the process, and it is a weaker fit for anyone wanting to delegate every decision without reviewing drafts, since a brand identity works best when it reflects genuine input from the people running the business it represents.