Logo & Essentials — full package

What the Logo & Essentials package includes

A professional, custom-designed logo plus the core files you need to start using it everywhere — built in days, not weeks.

• 3 unique logo concepts
• 2 revision rounds
• Final files: PNG, JPG, SVG, PDF
• Light & dark versions
• Social profile picture pack
• Favicon for your website
• Brand colour palette (5 colours)
• Font pairing recommendation

Logo & Essentials in plain English

We design you a proper logo (not a template) and give you every version you'll ever need — for your website, your van, your invoices, your Instagram. You own it forever. No monthly fee.

What does the Logo & Essentials package cost?

Logo & Essentials is to build, then One-time to

How Logo & Essentials compares with the other graphics & visual design packages

We publish 3 graphics & visual design packages so you can see exactly where Logo & Essentials sits rather than guessing from a single "from" price.

• Full Brand Identity Kit: see the full brand identity kit package page for its own scope and price.
• Design Retainer: see the design retainer package page for its own scope and price.

Who is the Logo & Essentials package for?

If your graphics & visual design problem is visibility rather than volume, Logo & Essentials is usually the right starting point. It is the same on Logo & Essentials whether you are in Wexford, Dublin or Galway. We built Logo & Essentials for businesses that want graphics & visual design handled once, properly, instead of patched every few months. That is the Logo & Essentials rule, not a general policy. Comparing Logo & Essentials against the other 3 graphics & visual design packages is deliberate: over-buying is as expensive as under-buying. Nothing about Logo & Essentials depends on you chasing us for it.

How is Logo & Essentials scoped and delivered?

Scope on Logo & Essentials is fixed at signature. Additions are quoted separately and only proceed when you say so in writing. Our Logo & Essentials clients tend to check this first, so we publish it. Each Logo & Essentials deliverable is checked on a phone over mobile data before sign-off, not just on a desktop screen. It applies to Logo & Essentials specifically, whatever we do elsewhere. Scope on Logo & Essentials is fixed at signature. Additions are quoted separately and only proceed when you say so in writing. That is how graphics & visual design runs here at Logo & Essentials level.

What does Logo & Essentials cost, and what do you own afterwards?

Logo & Essentials is to build, then One-time to You are invoiced against the written scope, not against hours logged. The Logo & Essentials terms are on the page rather than in a proposal you have to request. There is no compulsory retainer attached to Logo & Essentials; ongoing search work is a separate decision at a separate price. We hold to that on every Logo & Essentials engagement. Handover on Logo & Essentials includes credentials, a recorded walkthrough and edit rights for your own staff. If Logo & Essentials cannot be delivered that way, we will not quote it.

How do you start on Logo & Essentials?

The next step on Logo & Essentials is a free twenty-minute scope call on 085 224 1848, after which you get the written scope and one figure. We would rather lose a Logo & Essentials enquiry than be vague about it. The next step on Logo & Essentials is a free twenty-minute scope call on 085 224 1848, after which you get the written scope and one figure. You can hold us to that clause on Logo & Essentials. Logo & Essentials is one of 3 published graphics & visual design options, and we will say plainly if a cheaper one would serve you better. Ask about it on the Logo & Essentials scope call and we will put it in writing.

What exactly is included in the Logo & Essentials package?

A Logo & Essentials engagement begins with a written scope naming every graphics & visual design deliverable, the target launch date and the review points. Ask about it on the Logo & Essentials scope call and we will put it in writing. We do not run a "core plus extras" structure on Logo & Essentials; the itemised graphics & visual design list is the whole delivery. We hold to that on every Logo & Essentials engagement.

Is the Logo & Essentials price fixed once work starts?

Logo & Essentials is Deposit terms are 50/50, moving to 40/30/30 where the build runs over several months. If Logo & Essentials cannot be delivered that way, we will not quote it. Logo & Essentials is Payment is 50% on signature and 50% on launch, or 40/30/30 on larger builds. That is how graphics & visual design runs here at Logo & Essentials level.

Who actually delivers the Logo & Essentials work?

Joey Bray, the founder, scopes and builds it from Gorey Business Park, Co. Wexford. Scope on Logo & Essentials is fixed at signature. Additions are quoted separately and only proceed when you say so in writing. The Logo & Essentials terms are on the page rather than in a proposal you have to request. There is no account-manager layer, which is the main reason a graphics & visual design quote from us lands well under a traditional Irish agency's.

Do I own the graphics & visual design work afterwards?

Logo & Essentials carries no lock-in. Stop working with us and the graphics & visual design assets stay entirely yours. Our Logo & Essentials clients tend to check this first, so we publish it. Logo & Essentials carries no lock-in. Stop working with us and the graphics & visual design assets stay entirely yours. It applies to Logo & Essentials specifically, whatever we do elsewhere.

Is Logo & Essentials the right package, or should I start smaller?

Comparing Logo & Essentials against the other 3 graphics & visual design packages is deliberate: over-buying is as expensive as under-buying. Our Logo & Essentials clients tend to check this first, so we publish it. If your graphics & visual design problem is visibility rather than volume, Logo & Essentials is usually the right starting point. It applies to Logo & Essentials specifically, whatever we do elsewhere. To start Logo & Essentials, ring 085 224 1848 or email [email protected] and describe the problem in your own words. The Logo & Essentials terms are on the page rather than in a proposal you have to request.

What exactly do we own once the €295 logo project is finished?

A custom logo designed from scratch for your business, not pulled from a template library, along with the full set of files needed to actually use it: versions for print, versions for web, a version that works in a single colour, and a version cut down small enough to sit as a favicon or app icon. There is no monthly fee attached and no licence to renew, so the files are yours outright to use on a website, a van wrap, an invoice template or a shopfront sign without asking permission again. This tier is built for speed as much as quality, since most businesses need a proper logo in days rather than weeks, particularly if a sign has already been ordered or a van is booked in for wrapping.

When does a business need more than just Logo & Essentials?

A logo on its own answers one question well, but it does not settle what colours your social posts should use, what font your invoices should be in, or what a business card should look like next to the sign outside your premises. If those questions keep coming up separately, each answered slightly differently by whoever is doing that particular job, the Full Brand Identity Kit solves that properly in one project rather than logo, then colours, then templates, spread out over months. There is no obligation to upgrade, and plenty of small, straightforward businesses genuinely only need the logo and the essential files it comes with.

What do I actually receive with a Logo Essentials package?

Logo Essentials covers the design of a professional logo for your business, delivered as a core visual identity element rather than a full brand strategy package — you’ll typically receive an initial concept or small set of concepts based on a briefing about your business, industry and preferences, followed by an agreed number of revision rounds to refine the chosen direction. Final files are supplied in the formats you actually need for practical use — web-ready versions for your site and social profiles, and print-ready versions for signage, stationery or packaging — along with colour variations for use on light and dark backgrounds. What’s not included is a full brand guideline document, business card or stationery design, or wider brand strategy work covering messaging and positioning, all of which are separate services if you need them alongside your new logo. This suits new businesses needing a professional mark to start trading with, or established businesses wanting a straightforward refresh without a full rebrand exercise. A common pitfall is approving a logo concept too quickly without checking how it looks small, in black and white, or on different backgrounds — we test for that, but final sign-off is always yours.

How many revisions are included, and what happens if I want something completely different partway through?

The package includes an agreed number of revision rounds on the chosen concept direction, covering adjustments like colour, spacing, font pairing and minor structural tweaks so you end up with a version you’re genuinely happy with rather than settling for the first draft. What counts as a revision versus a completely new concept is worth clarifying upfront — refining an existing direction is included, but abandoning it entirely partway through for a totally different style typically counts as starting a fresh concept, which may affect timeline and cost depending on how far along the project is. To avoid that situation, we recommend being as specific as possible in the initial brief about style preferences, colours to avoid, and examples of logos you like or dislike, since vague direction at the start is the most common cause of concepts missing the mark and needing a re Turnaround for a straightforward logo project is typically a couple of weeks accounting for review time, though this can move faster if feedback comes back promptly. This package suits businesses wanting a clean, professional mark without an extensive branding process — full identity systems are handled as a separate, larger engagement.